Instant Chocolate Drink Mix
Arcanna developed a new chocolate flavored product to expand Foodtown’s drink mix offerings. Scope was to better target the item’s end user, namely children and tweens. An ergonomic container with a measuring cap was selected, the descriptor copy simulated the look of chocolate and a fun character illustration was created to reinforce the “mix with milk” benefit. Recipe suggestions were added to provide consumers more reasons to buy.

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