100% Juice Beverages Line
To compete with national brands, Arcanna developed a new upscale packaging design program for over 60 juice products. Intent was to enhance appetite appeal of Foodtown’s key juice flavors and make it easier for consumers to identify product attributes. Selective colors were used to identify each flavor, a new bottle shape was chosen to provide a larger display area, and stylized illustrations were created to quickly distinguish each item and add value.

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Improving Performance. By Design. Since 1989.
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