Arcanna Brand Management BRAND + MARKETING
CPG Development | Packaging Design | Shelf Strategy | Brand Management

From Broadway to Branding

Robert N. Frissora has some great stories of promoting campaigns for emerging markets. Starting with the sounds of classic Rock and Roll, the launch of cable television, the merger of nutritional labeling with packaging and leading into the cultural segmentation of food branding today.

With an attraction to creative pursuits and a knack for finding synergy with audiences, Bob has helped companies build success with targeted image programs that support an effective, unified message.

He is a premier recipient of several key awards including Gold Clio’s and has been a judge and guest speaker at numerous branding symposia.

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Steven C. Frissora Robert N. Frissora Sondra Greenspan