Fu-Ki Sake and Plum Wine Branding

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Fu-Ki Sake and Plum Wine Brand

Americans are looking for more diversity in the foods they consume, especially in the products they drink. To take advantage of this craving for more ethnic food and drink products, PepsiCo decided to import two Japanese specialty wines. A unique bottle structure was designed using black glass and oval labels with evocative waterbrushed illustrations. The package appealed to the American market but still retained the authenticity of the imported product.

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