Arcanna Brand Management BRAND + MARKETING
CPG Development | Packaging Design | Shelf Strategy | Brand Management
Ferrara Brand Pastry Line
The Ferrara store has been a cornerstone of New York’s Little Italy for over 115 years. While name recognition and quality were high, the brand design stance did not support the value proposition. To grow sales, Arcanna created a new logo and upscaled the packaging by focusing on the brand name and stylized photography. The azure stage distinguished the line and improved shelf impact.
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Expertise: Brand Management [89]
  Packaging Design [3,257]
  Product Marketing [317]
  Corporate Identity [62]
In Business : 26 Years
Size: 7 - 10 Employees
Location: Westchester, NY
Arcanna Brand Management Group
We Create, Clarify, Evolve, Revitalize and Extend Brands.