arcanna brand marketing BRAND + MARKETING
Brand Development | Packaging Design | Web Strategy | Brand Marketing
 
 
Ferrara Brand Pastry Line
The Ferrara store has been a cornerstone of New York’s Little Italy for over 115 years. While name recognition and quality were high, the brand design stance did not support the value proposition. To grow sales, Arcanna created a new logo and upscaled the packaging by focusing on the brand name and stylized photography. The azure stage distinguished the line and improved shelf impact.
 
 
 
 
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Brand Development | Packaging Design | Web Strategy | Brand Marketing