Through strategic branding and buying programs, private label brands have achieved tremendous success in the United States over the past decade. Arcanna has been at the forefront of this effort to help store brands increase consumer perceptions and strengthen the value proposition via effective packaging.

With more retailers adding private label products, especially warehouse clubs, and an increase in home meal prep on the rise, economic outlooks predict that store brands will continue to grow.

At this year's PLMA show, specialty foods manufacturers from around the world forged proprietary relationships in the private label sector. Now, with more than 140,000 new, exclusive products that could be used to differentiate themselves, store brands have entered a new era.

But the trend is much deeper than consumer’s simply looking to save a few dollars – supermarket shoppers are looking for real value. And with Arcanna’s brand and packaging design help, private label vendors and retailers are now offering consumers the perception of higher quality products for less than the national brands.