Rheingold Beer Brand
Popular in the 50’s and 60’s, Rheingold needed to reintroduce themselves to today's young audience. The textured, ergonomic packaging concept captured the unique history of the original identity and appealed to a more educated demographic. The letter “R” was redesigned into an iconic shape for usage without the disclaimers associated with liquor so it could be easily incorporated on coasters, displays, posters, signs, billboards and other brand extensions.

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Improving Performance. By Design. Since 1989.
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