Simply Fit Fitness Drink
Originally sold under a different brand name throughout fitness clubs, Arcanna evaluated the product for mass merchandising. Qualitative research suggested a brand name change and an revised packaging identity. The stylzed logo and flowing package targetted a young audience - women 16-26. Each product is color coded to quickly reflect the different flavors and were designed to present a clear statement about nutrition and health benefits.

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Improving Performance. By Design. Since 1989.
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