PepsiCo Wines & Spirits had a challenge to create a high-end imported Russian vodka to extend the Stolichnaya brand upward. The logo and labeling were designed to create an image of Imperial Russia with elegant hand lettering, embossing and gold stamping. Gold seals on the neck gave it credibility. the project was launched with a year-round gift tube, combining a stamped black on black Moscow skyline illustration and the gold Cristall logo.