and Extend Specialty Food and Heritage Brands.
Looking for a new approach to position your Food and Beverage product line for growth?
Arcanna brings decades of packaging design and branding experience and has delivered award-winning creative product positioning strategies for leading consumer packaged goods brands since 1989. We've helped launch hundreds of new product lines and know how to give existing brands a competitive advantage to stand out on the shelf and capture market share.
Arcana creates packaging that clarifies, revitalizes and extends the brand's core promise. We are industry recognized and awarded in our use of smart, insightful and culturally authentic package design and creative services.
We provide customer insight using benefit testing research to focus on consumer purchasing behaviors, allowing us to apply more effective creative strategies that grab attention on the shelf.
We offer design through pre-press production expertise, product illustration and photography. We have extensive experience implementing NLEA regulatory updates to keep brand assets compliant with the latest FDA/USDA legislation.